About us
Hello! We are PG Branding!
PG Branding is a European branding & packaging innovation studio.
We create brands and design systems that become cultural symbols.
Our Process
Not just a workflow — a way to create iconic brands.
We combine strategy, cultural insight and bold creativity to build brands and packaging that stand out and stay relevant.
We combine strategy, cultural insight and bold creativity to build brands and packaging that stand out and stay relevant.
( 01 )
Discovery & Insight Mapping
We dive deep into the business, category, consumer behavior and cultural context.
We identify unfiltered insights, uncover opportunities and define the true differentiation potential.
Outcome: a clear understanding of the market, audience motivations and brand possibilities.
We identify unfiltered insights, uncover opportunities and define the true differentiation potential.
Outcome: a clear understanding of the market, audience motivations and brand possibilities.
( 02 )
Strategy & Brand Architecture
We build the strategic foundation of the brand:
* positioning
* brand architecture
* value proposition
* strategic territories
* verbal platform
Outcome: a sharp, scalable strategic system that guides all creative work.
* positioning
* brand architecture
* value proposition
* strategic territories
* verbal platform
Outcome: a sharp, scalable strategic system that guides all creative work.
( 03 )
Design System & Packaging Execution
This is where the brand takes shape.
We develop a powerful creative concept — emotionally engaging, culturally relevant and uniquely yours.
Outcome: 1–2 strong brand ideas with storytelling and visual direction.
We develop a powerful creative concept — emotionally engaging, culturally relevant and uniquely yours.
Outcome: 1–2 strong brand ideas with storytelling and visual direction.
( 04 )
Design System & Packaging Execution
We translate the idea into a complete visual identity system:
* packaging design
* logo development
* typography
* color & graphic language
* brand expressions
* communication style
Outcome: a distinctive design system that makes the brand instantly recognizable.
* packaging design
* logo development
* typography
* color & graphic language
* brand expressions
* communication style
Outcome: a distinctive design system that makes the brand instantly recognizable.
( 05 )
Activation & Long-Term Communication Framework
We prepare the brand for real-world impact:
* communication platform
* digital guidelines
* key visuals & messaging
* activation principles
* launch support
Outcome: a brand ready for market activation, expansion and long-term relevance.
* communication platform
* digital guidelines
* key visuals & messaging
* activation principles
* launch support
Outcome: a brand ready for market activation, expansion and long-term relevance.
