Brand
Creation
A good brand is one of the key elements your business needs. Our task is to create brands that become real assets to the business.
We know how to change a product or service to become a bestseller. We understand what competition looks like in our region and the world. Getting consumer attention is getting harder and harder. It’s not easy to make your product stand out on the shelf and gain consumer loyalty. Customer’s requirements are growing along with the growth of competitive brands. That is why it is so important to use a unique appearance to create a brand that stands out in its niche.
In the PG Brand Reforming Group, we help our clients implement the boldest business projects. Together, we choose a course of action. Our primary goal is to create an emotional and coherent concept.
The creation of any brand consists of the following steps:
STAGE 1: ANALYTICS
The first stage includes the collection and processing of information about the product, competitors, consumers, and the market. This stage includes the identification of the strengths and weaknesses of the product, as well as the formulation of possible unique trading offers (UTP). As a result of the stages of analytics, we see the overall picture that has developed on the market and from there we determine the attributes of the brand and its development potential.
STAGE 2: BRAND FORMALIZATION
Based on the data received, we formulate the brand concept. At this stage, it is important to focus on the details. It is necessary to pay attention to all the nuances in order to build the image of the future brand as accurately and logically as possible. This stage results in a ready-made brand platform.
STAGE 3: NAMING
The brand name is the primary element by which the product is recognized on the shelf. When developing a brand name, we use various creative techniques, and the naming process itself is based on UTP and positioning. Naming is one of the most important components of the branding process, which is why we pay it such special attention.
STAGE 4: DESIGN
Cover, packaging, beautiful picture – that is what first grabs the consumer’s attention. We consider the creation of brand design as a logical continuation of brand positioning. The design is based on the brand’s fundamental values and the main message for the audience. It is important for us to not only create a design, but to also make sure that the consumer correctly perceives the brand, its essence, and its promise. To test this, we test design and naming concepts with real consumer interaction, such a focus groups, and face to face interviews.
