Brand design
We deal with the overall creation of brand design. We develop a logo from scratch and encapsulate it with consistent visual identification on all variations of media.
We always want to stand out from the competition.
Design is not just a picture. The graphic layer of the product carries much more by defining the climate, carrying the message, and causing curiosity or surprise.
The design process is divided into the following stages:
STAGE 1: ANALYTICS
At the first stage, we study the appearance of the product shelf, look at the worldwide experience of brand design in the same product category, and study the features of brand perception by the current consumer.
STAGE 2: CREATIVE AND STRATEGY
For PG, design creation is a strategically important task in the context of a full-fledged branding process. Based on analytics, we develop specific design vectors in the direction of which the brand can develop. After that, creative solutions are developed that follow the framework of the branding direction. We call this the strategically oriented creative strategy.
STAGE 3: DESIGN
This is the step where we direct the artistic embodiment of creative ideas. The most complete implementation of strategic and creative decisions requires several independent views and opinions, therefore, a team of designers where each of them approaches the project from their own angle and allows us to assess the strengths and weaknesses of each approach.
STAGE 4: TESTING
In any project, we strongly believe in testing all the concepts on the final consumer. The tests can fully objectively evaluate design decisions and creative approaches, choose the option that speaks the same language with them.
