Market
research
What are the concerns of potential customers? What are the current trends? Market research allows us to find answers to these questions and strategically apply them to your product.
Understanding the environment of potential customers is one of the key stages of working on a product. We analyze the competition and find out what motivates future customers. Our extensive experience in many types of marketing research allows us to make sure that all of our projects are preceded by solid research and field study.
We carry out the following marketing research:
1: DESK RESEARCH
This is the research that determines the external environment of the brand. We check out what the market or its selected segment looks like. We analyze the activity of the competition and learn about specific global trends. Finally, we find the most optimal marketing tools for the selected product or service.
a) research of competitors
b) research on international trends
2: FIELD RESEARCH
This is the stage of getting to know the consumers. We examine their motivations and values that guide them to action. We check out the target group quantitatively and qualitatively, using a full set of research tools;
а) online panels
b) observation
c) in-depth interviews and focus groups
3: BRAND AUDIT
We analyze the condition of the brand. We verify whether the brand is developing in accordance with current trends. We define:
- a) graphical comparative analysis
- b) marketing analysis of the brand
4: TEST OF DEVELOPED IDEAS
The best ideas are those ideas that connect with the consumer. Good advertising is legible, understood, and appreciated by the recipients. We check how the strategy and creation are received by buyers. We use tools such as:
а) focus groups
b) express surveys
c) semantic analysis
d) eye-tracking
