Oro and Blanco Packaging Design
The label design for the CONQUISTADOR drink incorporates traditional elements of the rum category, such as tropical motifs, decorative patterns, South American, Caribbean and pirate aesthetics. At PG Branding, we maximized the use of these rum aesthetics in our design.
The ORO and BLANCO SKUs are distinguished by colour, with foiling used to differentiate the labels, names, and decorative floral elements. The packaging features a symmetrical three-story structure as a central visual element, incorporating the category mark, the name CONQUISTADOR, and the head of the conquistador. The design around these central elements draws the consumer’s attention to the name and creates visual emphasis, directing the gaze deeper into the label design.
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