Y2K Kvass packaging design Packaging & label design ,illustrations, corporate identity, logotype, naming, food photography
The design of the “RUŻHOWY” kvass is a nostalgic journey to the early 2000s, evoking memories of Eastern European culture while also reflecting a modern vibe. While Kvass is a traditional drink, the new Alivarian Kvass SKU draws inspiration from the visual style of the Y2K era, featuring bright illustrations and a retro vaporwave mood rather than the typical fields and bread imagery.
The main focus of the packaging is a large SKU name accompanied by a chaotic illustration that combines retro and emoji elements, cityscapes, and computer interfaces. This design aims to convey the carefree joy of summer and evoke sweet childhood memories, bridging the gap between different generations. The packaging encourages people to embrace the pleasures of life, try new things, and enjoy timeless experiences.
«Carlsberg Group»
Packaging Design
Illustrations
Food Photography
Shortlist / Non-alcoholic drinks
