Witalij Jackiewicz — CEO & Founder of PG Branding

Witalij Jackiewicz is the CEO and Founder of PG Branding, a European branding and packaging innovation agency working with leading FMCG companies and ambitious regional brands across international markets. With more than 19 years of experience in brand strategy, design leadership and creative direction, Witalij has built PG Branding into a recognized agency known for clarity, originality and business-driven design

As CEO, Witalij sets the strategic direction of the company, shaping its vision, culture and long-term development. Under his leadership, PG Branding has evolved from a local studio into a cross-border agency delivering impactful work for clients such as Coca-Cola, Carlsberg, Lactalis, Dobra Kaloria, SM Ryki, Urban Retail, Delio, Polpharma  and other category leaders. His ability to combine strategic insight with creative ambition enables brands to grow, differentiate and build cultural relevance.

Witalij’s approach is grounded in the belief that modern branding requires more than aesthetics — it requires strategic intelligence, cultural sensitivity and a strong idea at the core. This philosophy defines the agency’s work and inspires the teams he leads

Beyond running PG Branding, Witalij is an active contributor to the professional community.
He has served as a jury member at major international festivals, including EFFIE Awards, WINA, TAF and White Square Festival, where he chaired the Brand of the Year jury. His own projects have been recognized at multiple creative competitions and international design festivals.

Witalij is also a frequent speaker at industry conferences, where he shares his perspectives on branding, packaging innovation, creative leadership and the future of consumer behavior. Additionally, he teaches at Alpha Education  and EMMS Business School, guiding young marketers, strategists and designers and helping shape the next generation of brand leaders.

With a clear vision for the future, Witalij is focused on expanding PG Branding’s international footprint and strengthening its position as a European leader in brand innovation, packaging strategy and culturally iconic design.