Brand
strategy
We set goals and define the brand platform. The ready strategy is an introduction to creative ideas.
A brand is not only a name, logo, and visual identification system. A brand is an emotional bond with the consumer. It is also the associations, mood, and tone that we convey with the product. That all creates a full image of any brand.
We are experts in the field of:
- creating FMCG brands
- creating B2B brands for goods and services
- creating images of employers
STAGE 1: ANALYTICS
For a complete approach to a creative idea, you need to understand the place of your brand on the market and understand the main trends in the industry. You need to know what your consumer thinks about when making purchases and what level of innovation the customer’s brand team can commit to in order to make a bright entry into the market. We try to find answers to these and other questions at the first stage of work.
STAGE 2: DEVELOPMENT OF STRATEGY
Based on market analysis, we develop a brand strategy. By highlighting consumer insights, establishing communication channels, and messaging we are able to define the boundaries and territory of the brand. By using this method, the brand is fully capable of communicating with consumers.
STAGE 3: CREATIVE
Creative communication is the main tool for interacting with the audience. It is important to hook the audience, establish the first contact, or remind them why your products is still a strong contender in today’s market. At this stage, numerous creative techniques and their combinations are used, thanks to which we select the most suitable creative ideas.
STAGE 4: PRODUCTION
A creative concept must not only be developed but also executed. At this stage, our clients trust us with developing the following media:
• creation of key visuals of various complexity
• development of promotional sites;
• shooting videos;
• support in conducting advertising promotions;
• creation of other advertising media
