CoinsPaid
CoinsPaid is a company that creates products to work with cryptocurrency in B2B and B2C. The company has two sub-brands: Crypto Processing is a payment gateway for businesses that accept payments in cryptocurrencies, as well as Crypto SaaS – software for crypto processing.
Company could be described as a team of like-minded experts who are ready to help their clients understand cryptocurrencies and crypto transactions.
Dream Finance OU
Corporate Identity
Solution:
A distinctive feature of CoinsPaid is openness to the world and people. The company communicates on an equal grounds with its customers. The company’s competitors use blue “technological” tones with an emphasis on digital services. It was important for CoinsPaid to use another color palette to stand out in the competitive field and at the same time emphasize its modernity and friendliness.
Therefore, bright, dynamic colors were chosen for the company and its sub-brands. The comet has become the symbol of the brand – a bright flash that chooses the direction of movement and creates graphic symbols for each division of the company.
How it is implemented in CoinsPaid:
The main color of the brand is neon yellow. In that brand the comet creates a circle – a symbol of energy and constant movement. Also, the circle carries an additional meaning – focus on the main thing, which speaks of the company’s values.
