A spark that unites
Gladio is a distributor and owner of its own beverage brands, recognized in Poland and abroad: Jungle Cola, Bombilla, Jumi Jumi and Coco Not Water. The company is growing fast, expanding its portfolio and entering new markets, and its team and network of partners are growing with it.
Gladio
Corporate identity, visual brand identity, logo creation, brand book
The challenge
Gladio’s corporate image no longer reflected the scale of the business. The company needed a brand that would speak to two audiences: business partners looking for a reliable expert in the beverage category, and employees who build the growing company every day and want to be proud of it. At the same time, the corporate brand had to bring together a vibrant portfolio of product brands without competing with them.
The idea
At the heart of the identity is the Spark (Iskra): a symbol of energy, fresh ideas and the moment a brand’s journey from idea to store shelf begins. We defined Gladio’s character through three values, each with its own colour:
Energy (vivid orange red), Clarity (light warm beige), Stability (deep dark green).
The solution
We created a bold Gladio wordmark, the Spark brand element, a colour system and a graphic language built on large, rounded shapes. The letters of the logo can be filled with fruit and drink textures, linking the corporate brand directly to its category. The dark green background acts as a neutral stage on which the portfolio brands stand out even more.
We also shaped the brand’s key messages: “Innovations for your brand”, “Experts in beverages” and “From idea to store shelf. We support your brand at every stage.”
Scope of work
Logo and its variants, the Spark brand element, colour palette, graphic system, brand book, social media templates, business cards, office signage and interior design, facade and interior branding, workwear (caps, T-shirts, work vests), merchandise (lanyards, carabiner keychains, pens) and logistics packaging branding.
The result
Gladio now has a coherent corporate brand that speaks with confidence in partner meetings, unites the team inside the company and provides a shared framework for the entire brand portfolio.
