Re:booch — Bold and Conscious
The beer market is stagnating — and it’s no coincidence. Gen Z doesn’t want to drink what their parents drank. It’s not just about taste: the heaviness in your head, in your body, the refreshment that never quite arrives. But the scariest thing of all is the absence of anything genuinely new. Young consumers are looking for an alternative that delivers pleasure, lightness, and visual delight. The generation of the 21st century needs a product you want to photograph before you even open it.
Re:Kombucha
Visual Brand Identity, Packaging & Label Design, Naming
Idea
Hard kombucha — the new generation’s answer to the new generation. A product of fermentation: not a new technology, but a living one. Bold, honest, with nothing unnecessary. Re:booch is not just a healthier alternative to beer — it’s not an alternative at all. It’s a standalone product with its own character and its own consumption moments, where old-fashioned beer simply isn’t welcome.
Re:boot your life. Re:booch your habits.
Solution
We developed a complete brand identity for Re:booch: naming, packaging, bottle form. The signature wave texture running along the side of the bottle references the way a kombucha culture grows: in layers, organically, one after another. In our packaging, these waves connect both to the consumption moment and to the mood. Three stripes — a breeze, a gentle wave, good vibes. The form literally tells you what’s waiting inside.
For each SKU we created a series of bold, vibrant illustrations. Each one captures the personality of its flavor, highlights the natural ingredients, and supports the overall bright energy of the product. The saturated color palette plays against the metallic upper section of the label — maximum contrast that stops the scroll.
