Special forces packaging design
Our agency has developed a hooligan packaging design for Cupid perfume with pheromones. What most often comes to mind when we talk about love, about interest, or a feeling of attraction? Little cute Cupid, pierces the hearts of lovers with arrows from his small bow. Small bow energy sucks.
In the packaging design, we focused on the character himself – the rebel Cupid, armed with a bigger calibre, so that no one escapes love in this crazy world. Replacing the bow with a bazooka reflects not only the rebellious nature of the brand but also the strong effect of pheromones. Cupid himself is covered in tattoos and hides his face behind a mask – despite the noble cause in which he is engaged, Cupid does not want to be identified by the government and be arrested for illegal trafficking in the world’s most powerful drug — Love!
The design of our product packaging is a beautiful example of how simplicity and attention to detail can work together to create a stunning visual experience. By focusing on the angelic hairstyle and using a combination of matte and varnished elements, we have created a packaging that not only looks great, but also feels great to interact with. It’s a testament to the power of thoughtful design in enhancing the everyday moments of our lives.The design itself turned out to be quite minimalistic with accents on the recognizable hairstyle of the little angel, which in our case also works as an element of differentiation between SKUs. The matte surface of the packaging contrasts with the partially varnished elements in the label, creating a pleasant contrast, and the varnish additionally activates the tactile perception when interacting with the product.
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