Serpent Spring

It is difficult to find a product simpler than ordinary drinking water. However, it is even harder to make this product stand out and be unique. In developed countries where water is easily accessible, we can find hundreds of different brands that may look similar. Water designed for active people will have a dynamic design, while water for fine-dining establishments will be packaged in glass aesthetic bottles. Additionally, mountain spring water will often feature mountains on the label.

To stand out in a competitive market, it is crucial to understand your target audience and create a product that is understandable for the selected group of people, even if it is different from established design patterns.

Serpent Spring Water is a brand designed for American men, including police officers, firefighters, rescuers, military personnel, and veterans. The Serpent Spring product line currently has two SKUs – sparkling and still water for everyday use. It is bottled in aluminium cans, which keeps the water cold longer and reduces plastic pollution. The design is based on the shape of a shield, with the Gadsden Rattlesnake placed on the shield of identification badge. The design also features tattoos in the spirit of the Hell’s Angels, emphasizing the brand’s masculine character from tops to bottoms.

Serpent Spring – “We won’t let thirst thread on us!”