Dobra Kaloria Nutrition Bars Packaging & label design
In a crowded retail environment, your product has just two seconds to capture attention, and we made every millimetre of this packaging count.
For Dobra Kaloria’s line of healthy energy bars, we designed packaging that doesn’t whisper, it shouts “Here I am!”.
Large, bold typography becomes the main visual anchor, delivering energy before the first bite. Paired with vivid contrast and real ingredient images, the design balances loud confidence with nutritional clarity. The custom logo plaque provides consistency across the line while standing out like a badge of trust and eye-catching sign.
Designed for movers, doers, hikers, lifters, and lunch-skippers. And based on empty shelves we kept seeing — apparently also for everyone else.
«Dobra Kaloria»
Packaging Design
