Bake the cake with Cambie

We developed the packaging design for the CAMBIE product line. This brand can be described as “everything for the confectioner” – the main line consists of canned pie fillings, such as apple with cinnamon, cherry, and lemon. Along with the fillings, in the same format, there are pie toppings, such as a neutral transparent glaze or caramel. You take the base dough, place it in a mold, then pour in a can of filling and a can of glaze – it’s that simple, and in 30-40 minutes you have delicious homemade pies ready. Don’t forget to brew a cup of coffee and add a scoop of vanilla ice cream!

The product line is not limited to cans; we also designed zip-lock bags with candies that can be used to decorate pies or simply enjoyed as a treat. These include cinnamon candies, peppermint candies, and licorice strips.

The CAMBIE design code is bright, colorful color-blocking, where the packaging is divided in two by two shades of the same color, and connected in the center by a large and expressive food zone. Thanks to the bright colors and the food zone, as well as the claims scattered around the product, the design doesn’t feel overloaded, while remaining informative, easily recognizable on the shelf, and doesn’t require additional attention during cooking – you clearly see and know what’s in each can and where your favorite candies are.