Hot and spicy gummy bears and rings
Not only product is seasoned with spicy chamoy, but our design is as well! Chamoy sauce is a collective name for various sauces and spices used in Mexican cuisine to prepare multiple dishes. The sauces themselves are based on pickled fruits, which in the finished dish give an interesting flavour profile, combining sweet, salty, sour and, of course, spicy.
The packaging design concept was centred around fire and heat, emphasizing the bold, spicy flavour profile of the FWEYGO gummies. The packaging is dominated by rich, fiery colours, such as deep reds, oranges, and yellows. To further enhance the brand’s identity, we introduced a pair of pyromaniac mascots: the Bear and the Ring. These characters were designed with mischievous expressions, embodying the playful yet daring spirit of the product. Each product in the line has its pyromaniac mascot. On the front of the FWEYGO packaging, we also placed a product window so that the consumer could evaluate how generously each gummy bear is seasoned and whether they are worth eating by the handful.











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