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GET KITTY POTTY POT

GET KITTY POTTY POT

Packaging design for a cat litter

Packaging design for a cat litter

Traditional cat litter packaging often relies on stereotypical solutions: images of pets and soft, light colours that symbolize cleanliness. We observed that such designs might fail to create an emotional connection with consumers, as they focus on functionality, which doesn’t always reflect the modern view of pets as integral family members.

Our goal was to highlight the emotional aspect of pet care through design. A home is where cats feel safe and relaxed, and we wanted the packaging to convey that same emotional comfort. The potential buyer should feel that their pet will enjoy using this litter.

Instead of a realistic depiction, we created a stylized orange cat sitting comfortably in a chair, evoking a sense of calm and contentment. This metaphor emphasizes that comfort is essential both for pets and their owners. Bright and contrasting colours were selected to make the product stand out on the shelf and create a memorable image. We deliberately stepped beyond conventional colour schemes, crafting a palette that balances bold contrasts while maintaining a sense of warmth and cosiness.

In the Potty Pot design, we focused on the emotional dimension, breaking stereotypes to make the brand more visible and appealing to consumers who seek individuality in reliable pet care products. We created packaging that helps the brand stand out among competitors and instils a sense of trust in consumers.

Сlient:

«Potty Pot»

Service:

Packaging Design
Illustrations
Food Photography

Awards:

Shortlist / Packaging of non-food products
Shortlist / Manufactured goods FMCG

GET KITTY POTTY POT image
GET KITTY POTTY POT image
GET KITTY POTTY POT image
GET KITTY POTTY POT image
GET KITTY POTTY POT image
GET KITTY POTTY POT image GET KITTY POTTY POT image
GET KITTY POTTY POT image GET KITTY POTTY POT image
GET KITTY POTTY POT image
GET KITTY POTTY POT image
GET KITTY POTTY POT image
GET KITTY POTTY POT image GET KITTY POTTY POT image
GET KITTY POTTY POT image
GET KITTY POTTY POT image GET KITTY POTTY POT image
GET KITTY POTTY POT image

Сlient:

«Potty Pot»

Service:

Packaging Design
Illustrations
Food Photography

Awards:

Shortlist / Packaging of non-food products
Shortlist / Manufactured goods FMCG

If you’re interested in working with us, feel free to contact our client services team. We look at each brief individually and always try to answer every question as soon as possible.

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