Stickys

Sometimes the simplest solutions are the most effective, but to sell them to your audience, you need to package them correctly. We all use patches when we accidentally cut our fingers or scratch the knee falling over the curb. Our client suggests another use for elastic patches – to stick them on the nose to breathe in a completely new way. Believe me, we checked – it’s like rediscovering the process of breathing. Let’s see how it works.

The main audience is young people, millennials and zoomers, the Instagram and TikTok generations, for whom not only the function of the product is important, but also how it looks. We have developed colourful packs of Stickys with colourful nasal patches inside. These patches are a bold response to the stigmatization of medical and athletic health aid solutions, which is why we made them visible: there’s nothing wrong with caring about how you breathe. The patch itself helps to slightly raise the wings of the nose and facilitates the process of breathing and saturating the whole body with oxygen. The more oxygen, the better we feel, the brain works better, we play sports better and sleep better. Yes, they help with snoring too.

The main channel for promoting Stickys is the social network of opinion leaders. Thus, Stickys is promoted as a Lifestyle product, as an attribute of a modern and self-sufficient person who keeps his nose to the wind and follows healthy trends.