About Agency
PG Branding is a European branding & packaging innovation studio.
We create brands and design systems that become cultural symbols. 🚀
About studio
About studio
We create brands and design systems that become cultural symbols. 🚀
Works
Our Services
We combine strategy, cultural insight and bold creativity to build brands and packaging that stand out and stay relevant. ⭐
( 01 )
🔎 Market Research
Every great brand begins with understanding. 💡 We explore your market, audience, and competitors to uncover real insights — the kind that lead to strong positioning and smart decisions. Our research goes beyond data: we find the emotional and cultural triggers that drive people’s choices. This is where strategy starts — with knowledge that matters. 📊✨
( 02 )
🧩 Branding
( 03 )
🎨 Packaging Design
( 04 )
📢 Brand Communication
( 05 )
🧠 Brand Strategy
( 06 )
🤝 Brand Consulting
Not sure where to start? No worries 😊
Tell us about your goals — we’ll guide you step by step and find the right creative solution together.
Our Value
We don’t chase trends — we build meaning. Our value is in creating brands with purpose, backed by strategy and brought to life through design that lasts 💎
Our creative work has been recognized globally 🏆
Over the years, our projects have received multiple awards at some of the world’s most respected competitions — Pentawards, The Dieline, WBDS, WINA, and many others.
We’re proud to see our designs featured in hundreds of publications, blogs, and design platforms, celebrating our passion for visual storytelling and innovative branding.
Each award and feature is a reflection of our commitment to creativity, precision, and meaningful design — and a reminder that great ideas have the power to cross borders and inspire.
FAQ
What does a brand creation agency actually deliver?
PG Branding turns a business idea into a market‑ready brand. You receive research‑led strategy, positioning, naming, and a complete visual identity covering logo, colour, typography, packaging, and a practical brand system. We craft messaging and tone of voice, then prepare go‑to‑market toolkits such as brand guidelines, sales and investor decks, website UI assets, and launch materials. The outcome is a coherent brand foundation that improves recognition, drives differentiation, and helps your team execute consistently across channels.
What is included in your brand design services?
Our brand design services cover identity systems end to end. We define logo architecture, typography scales, colour palettes, icons, grids, and layout rules, then extend into packaging, digital interfaces, social templates, and retail materials. Every system is documented in actionable brand guidelines that teams can use without guesswork. Expect rapid prototyping, mockups for shelf and screen, and accessibility reviews. The result is a distinctive and scalable identity that increases clarity, recall, and conversion in real‑world contexts.
Do you manage custom branding projects in Warsaw and remotely?
Yes. We run custom branding in Warsaw with on‑site workshops and consumer fieldwork when needed, and we deliver the same quality remotely across Europe, North America, and Central Asia. Our model uses structured sprints, shared workspaces, multilingual facilitation, and timezone‑friendly reviews. If your project mixes local insight and international rollout, we combine Warsaw research, global validation, and coordinated production. Engagements are scoped with clear milestones, transparent deliverables, and currency options that fit your operating region.
How do you turn consumer insights into a winning brand strategy?
We start with market and consumer research to understand jobs to be done, occasions, and barriers to purchase. From there we build positioning, value proposition, and proof points, map competitors and category cues, and define brand architecture and messaging. Strategy then guides design principles and communications so the promise is visible on pack, on shelf, and online. This approach aligns product and channel decisions, reduces risk, and sets a measurable path to awareness, trial, and repeat.
Do you combine market research with brand creation for product launches?
Absolutely. We integrate qualitative interviews, surveys, concept boards, naming checks, and A/B packaging tests to de‑risk decisions. Insights shape positioning, visual identity, and messaging, followed by a launch kit that includes guidelines, campaign assets, retail and digital adaptations, and performance dashboards. After launch we monitor results and iterate. This end‑to‑end workflow improves relevance and conversion at critical touchpoints, helping new products enter the market with creative that matches real consumer expectations.
Can you help us enter new markets internationally?
Yes. PG Branding supports market entry across Europe, North America, Middle East and Asia. We localise strategy, packaging, and messaging, review regulations, and adapt for cultural and retail nuances. Our global brand systems protect consistency while allowing local flexibility for language, claims, formats, and channels. You receive a prioritised rollout plan, enablement toolkits, and testing protocols that build trust, improve recognition, and accelerate distribution. We coordinate with your sales and ecommerce teams to turn strategy into traction.
What is your Brand Genome method, and how does it work?
Brand Genome is our way of decoding what makes a brand truly alive. It’s a holistic process that starts with deep discovery - understanding the market, the audience, and the emotions that drive choice. From these insights, we define the brand’s unique DNA: its positioning, values, and voice. Then we translate this essence into a visual and verbal identity that’s both strategic and striking. Finally, we activate and refine the brand across packaging, communication, and experience - ensuring it not only looks right but works in the real world. Every project is collaborative, transparent, and designed to build a brand with clarity, consistency, and long-term value.
Your brand deserves to stand out.🔥
Let’s build something unforgettable — bold design, strong strategy, real impact 💬